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Rss And Blog Marketing For Real Estate
By Tinu AbayomiPaul, Sat Dec 10th
Copyright 2005 Tinu AbayomiPaul Earlier this month, Realtor Magazine announced that they wouldbe featuring an article about Tampa Bay Realtor John Mudd andthe success he has been having in attracting prospects and mediaattention with his blog on real estate. Since then, many others in the Real Estate market have beencurious about how to implement similar strategies to captureleads in their areas.
This article is part of a series that provides insight to theunique ways that the strategy of blogging and the use of RSSand/or Atom feeds can be applied as part of your web promotionstrategy. 1. Capture better search engine positioning for your localmarket with a blog. By now it's apparent that blogs with unique content can bringyou better search engine rankings. This advantage isstrengthened when you use a blog software tool that enables youto publish posts on your own server, which we'll go over in moredetail in part two of this article series. RSS and Blogs bring you special web promotional opportunitiesthat can help your blog and the site where it resides rankhigher in search engines, due in part to the way they areorganized. Particularly for narrow local markets, this can bothwiden and deepen your audience within 3 - 8 weeks with properimplementation. By far, this is not the only benefit of blogging or RSS - thoughif you're looking for better organic search engine rankingacross a multitude of keyword phrases, this just may be theanswer for you. 2. Dominate your local niche by becoming a resource forinformation for home buyers and sellers in your area The ease of publishing content to a blog, coupled with one ofthe easier ways to implement RSS, its accompanying feed, givesyou the ability to provide fresh and relevant information, oftenat the same rate of time it
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would take to write a short email. With the proper blog publishing system, the speed at which youcan now provide information means that you can publish updatesmore often, drawing more attention to your web site from searchengines and visitors alike. After landing in your blog, links to other relevant parts ofyour site can draw visitors to the areas you most want them topay attention to, such as your updated listings - which can alsobe made available via RSS if you so choose. Why RSS? It can mean 100% delivery of your message to your prospects, ina fashion that they choose to have pulled to them. Rather thanattempting to digest all the information at your blog in onevisit, they can skim your headlines, read a summary or post, andthen click through to your site upon finding information thatdraws them in. You can supplement this with email for users who are morecomfortable with receiving your information the traditional way. While promotion and updates via email are not necessarily to bediscounted, the use of RSS and other feed formats lendthemselves to additional promotional possibilities. 3. Have yet another reason to remind prospects to return to yoursite - and shorten the sales cycle using a multiple feed strategy With the combined power of blogging and RSS, you can constructmultiple outlets for information that are each hyper-targeted toseveral segments of your market. Instead of attempting to forceyour static web site to capture home buyers and home sellers foryour area, as well as provide the statistical information onyour locale, you can build several focus areas and promote themside by side. For example, if your local area is Frederick, Maryland, you candedicate one blog and its accompanying feed to recent Fredericklistings, and then have a separate feed that automaticallyprovides updates on area schools, crime rates, cost of livingand other statistical information home buyers consider whenmaking purchasing decisions. Separate blogs and feeds on thesame site could focus on the needs of home sellers in the area The possibilities are truly as endless as the number of marketsyou wish to capture. It is often said that it may take up to seven times for aprospect who comes across a marketing message to buy. Therefore,the faster the opportunity arises for you to contact yourpotential client, the closer they may be to a buying decision.If you are able to provide them with the information they needto make that decision with updates from your site, thelikelihood that they may ultimately make that purchase decisionthrough you increases. Updates to blogs and RSS feeds can give you the power to makethis transition happen at a faster pace, as the production cycleof the content takes only the time you would need to publishthat information. Rather than contacting your web content management department,forwarding content, and waiting for the page to be published,then picked up by search engines, with a blog, you simply loginto your administration area, type and publish. These pages can also get picked up by search engines fasterthrough the power of syndication - those already following yourfeed receive your update instantly. There are more ways that you can use RSS to draw more qualifiedprospects to your business which will be covered in part two ofthis series. About the author:Read part two of this series athttp://rssapplied.com/rss-real-estate/ . This will also give youaccess to a free guide to using RSS and Blogging to targetprospects.
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